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A booming market with hidden pitfalls
The German internet and IT sector continues to grow - according to current forecasts, turnover in the IT sector alone will rise to over 158 billion euros in 2025. The biggest growth drivers? Artificial intelligence, cloud infrastructure, cybersecurity and digital services. Software companies, agencies, SaaS start-ups and system houses are very popular - both with investors and customers.
But growth alone is not enough. More and more tech companies will be confronted with a familiar problem in 2025 - a lack of Cash position. Even though turnover is increasing.
How can that be?
Between scaling and insolvency - the cash flow paradox
In many IT organizations, cash flow has become an invisible Achilles' heel. Projects are scaling, user numbers are increasing, teams are growing - but the bank account is at low tide. Why is that? Here are the most common causes:
- Delayed payments from customers, especially in the B2B project business
- Growing personnel and infrastructure costs due to inflation and shortage of skilled workers
- Unclear Cash flow planning - Excel instead of real time, gut feeling instead of forecast
- Irregular revenue for agencies and SaaS start-ups that rely heavily on monthly subscriptions or one-off customers
- Long payment terms for major customers, leading to internal bottlenecks
High-growth companies in particular run the risk of slipping into a liquidity crisis, even though their business development is positive. Those who do not actively plan their solvency may lose crucial months - or control.
Cash flow is not accounting - it's strategy
In 2025, healthy cash flow management is no longer an optional extra, but a business necessity. This is especially true for CFOs, finance leads and founders in the tech industry:
Cash position is the new bottleneck, not growth.
Transparency creates trust - both internally and externally.
Cash flow forecasts should be dynamic, data-based and available at all times.
Digital tools for Cash flow planning replace tables and estimates.
Automation saves time and reduces sources of error.
Those who manage their Cash position strategically can invest better, minimize risks and scale with more security.
Download free whitepaper now
We have summarized the most important findings for you - practical and specifically for the requirements of the IT and digital economy:
Whitepaper: "Internet & IT industry in Germany: current status and cash flow challenges 2025"
- Industry insights & market trends
- Best practices for SaaS, agencies & startups
- Tools & methods for immediate implementation
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Conclusion: If you want to grow, you have to be able to plan
The digital market is growing - but so are competitive pressure and financial requirements. Companies that want to remain successful in 2025 need to generate more than just turnover. They need to understand, anticipate and optimize their cash flows.
Clear cash flow management becomes the basis for strategic decisions. And a decisive ability for sustainable growth.
