Case Study: Interview with Lukas Lovrek, CFO of Basenbox

Lukas, you are the CFO of Basenbox. Would you briefly describe to us what Basenbox does and what your role is?

Of course. At Basenbox we specialise in alkaline nutrition, and our big goal is to make the benefits of an alkaline diet accessible to everyone. Concretely, we currently offer a programme in Vienna for which we cook fresh and deliver every day. In addition, a few weeks ago we published our BasenBuch – a seven-day do-it-yourself alkaline week with background knowledge, recipes and tips and tricks for everyday life. There will be more big news shortly, but we are not revealing that yet ?

My job essentially consists of keeping control of our figures and planning ahead. In addition I look after sales and business development, and take care of all kinds of administrative matters and coordination.

You are a young company, but you can already point to some great successes. There are awards, the “Austria Bio Garantie” certification and now a book of your own! Where do you see Basenbox’s most important priorities in 2019?

Thank you! ? The most important priority is clearly to make the benefits of an alkaline diet accessible to even more people and to bring the topic of raising awareness even further into the foreground. In that sense the focus is currently very much on marketing.

Lukas Lovrek, CFO of Basenbox

What challenge does your company’s development pose for you as CFO?

The biggest challenge is planning, formulating goals and monitoring them. We are growing – fortunately! – very strongly, but we have only a little historical data on which to base valid statements about the future.

And how important is the topic of liquidity for you?

Liquidity is enormously important for us. We have no external investors or backers and accordingly finance ourselves out of cash flow. Without cash flow planning we would very quickly reach our limits. Fortunately, COMMITLY is a great and, above all, affordable help here!

By the way, my favourite feature in COMMITLY is the plan vs. actual comparison, which makes it possible to see the deviation of each individual cash flow item immediately and, with a simple click, to search through the transactions behind it.

What tip would you like to give other entrepreneurs with regard to liquidity?

Especially in seasonally fluctuating businesses, always keep a watchful eye on the coming months on the side, so that you have a feeling for the medium- and long-term effects of current spending or investment decisions.

Would you tell us what happens next at Basenbox? What can we look forward to?

In April in particular there are some very, very exciting things ahead of us. As I said, unfortunately I cannot give details yet, but we certainly will not be bored – quite the opposite. ?

Many thanks for your time!

About Lukas Lovrek

Lukas is the numbers person at Basenbox – he takes care of everything administrative as well as finance, sales and business development. Here is the LinkedIn profile of Lukas Lovrek

About Basenbox

We are not a delivery service – we are a feel-good service. BASENBOX offers multi-day nutrition programmes in Vienna and delivers three wholesome, organic and alkaline meals to you every day, to boost your general well-being. Here is the way to Basenbox

Credits: Photo by Basenbox